Big Data and Business Analytics
The DASIL will use big data and business analytics to uncover hidden patterns or new knowledge from customer-generated and firm-generated big data and create innovative services for customer satisfaction and service excellence in the Tourism, Hospitality, and Event (THE) industry.
- Machine Learning
- Technology-driven experience.
- Organizational and Individual Impacts of ICT
- Service Innovation
- Persuasion and customer decision making in social media
Funded/Consulting Projects
- Machine Learning
- Technology-driven experience.
- Organizational and Individual Impacts of ICT
- Service Innovation
- Persuasion and customer decision making in social media
